Guidelines
| Letter | Rule | Explanation |
|---|---|---|
| U | Underlining | Do not use underlining, as it makes text more difficult to read. Add emphasis using a new paragraph or a subheading. |
| V | Voice | Use the active voice, rather than the passive voice. |
| W | Web addresses | Link web addresses directly from text. Also, make it clear whether the link is to another page on our website or to an external website. If web addresses are needed in full, start with www., omitting http://. |
| W | Word counts | Sentences need to be 25 words or fewer. |
| W | We | Use ‘we’ rather than ‘the Council’ or ‘Chelmsford City Council’ to refer to the organisation. |